I often wish I had a style and was more consistent. I've always looked at my work and think it's a bit all over the place. People have told me that they could see an image and know it was one of mine but I often wonder how and can never see it myself.
Someone once said to me that you should put your images all together and come up with three words to find your style. I tried that and I could only come up with two and one that wasn't even a real word! Which kind of sums up my theory that I don't have a style! I guess if I was going to try and describe my work I would say emotive, I'm drawn to shadows and 'puddles' of light.
Recently though I have been looking at some photographers that I admire that have definite styles, their work is very consistent, every image has the same feel and tones. Some seem to have signature poses and lighting setups, but it suddenly occurred to me how boring it must be shooting the same thing every time! Do they move their lights (Some don't even use lights!)!! It must be a case of each model gets into the same postion and click, they are done. Don't get me wrong, their work, in my opinion, is incredible and I love seeing them appear in my newsfeeds. Also each to their own, there is no wrong or right. But I do think that is why I don't have a style. I get bored very easily and always looking for new ways to use the studio differently to make it look like we have taken images in a different location.
So my question is really, is it important to have a style or is it better to mix it up at a risk of becoming a jack of all trades, master of none? My gut says it's important to be brave and shoot what you like, don't try and be somebody else, create the image that you are happy with, put it out there and hope for the best but at least the body of work you create is honest and yours not a cheap version of someone else's.